High-end products are determined to be high end because of one thing: their formula. To be considered a high-end product, it is important to use quality ingredients that even knowledgeable professionals can swear by. With Virtue, an exclusive product line available in our salon, you will see the difference after just one use. This product line is the first made with human keratin, making it not only unique, but magnificently healthy for hair of all types. If you are ready to find your Virtue, speak to your hair-care professional about the product today.
An Introduction to Virtue
Virtue is a brand made by Virtue Labs, a hair science laboratory based out of Winston-Salem. Their scientists have your best hair health in mind, as hair science is their primary focus; it is this that sets them apart from shelf brands.
The company’s founder and CEO, Melisse Shaban, had been in the personal care business for over twenty-five years when she discovered Virtue. Before she found the product, she was not so sure that she would ever start another cosmetics company. The groundbreaking science inside of every Virtue product is what changed her mind.
After Melisse Shaban understood what Virtue does, she had to get on board with Lt. Col. Dr. Luke Burnett. Burnett had found a way to harvest keratin from human hair without splitting the protein, which was something that had never been done before. Lt.Col. Dr. Burnett was also able to display the protein’s natural healing power. It is this that they refer to as Alpha Keratin 60kuTM. This is also the science that is in every Virtue product.
Celebrities are known for their shiny, luxurious, million-dollar locks. Believe it or not, some of your favorite celebs are using Virtue products already! Virtue’s Hollywood clientele includes (but is not limited to):
- Kylie Jenner
- Anne Hathaway
- Reese Witherspoon
- Emma Watson
- Jessica Biel
Some of Hollywood’s sexiest women are already finding their Virtue, and with our help, you can find yours too.
Stronger, Thicker Hair
When tested, Virtue products were proven to have increased hair strength and thickness. While many hair products make this claim, most cannot scientifically prove results. Virtue easily leads the pack when it comes to strength-building technology and here is why:
- Increased moisture levels. Hair treated with Virtue products naturally holds more moisture.
- The one-application difference. After just one treatment, Virtue is able to increase the hair’s thickness by up to 22%.
- Damage control. Unlike many of its competitors that merely coat the hair to appear less damaged, Virtue is able to truly re-repair damaged ends.
Vibrant Color is the Best Color
After you get your hair colored, the last thing you want is for it to lose its vibrant sheen in just a few weeks. With Virtue, this hair faux pas can be a nightmare of the past.
After five applications of Virtue product, hair appeared up to 138% more vibrant. While there are a lot of color-friendly shampoos and conditioners on the market, none of them can quite match the levels of vibrancy that Virtue users experience.
Undo Split Ends
Even with regular haircuts, many still end up with horrific, seemingly untreatable split ends. If you have been battling frayed ends for what seems like ages, perhaps it is time that you invest in Virtue.
Virtue products have been proven to reduce split ends by up to 95% after five applications. The keratin within the product helps rebuild the hair and make strands whole again.
No Sulfates, No Parabens, No Dyes
Sulfates and parabens are ingredients that most in the hair world know to be damaging. Sulfates dry the hair, parabens coat the hair with unwanted buildup, and dye is appropriate when it’s in the salon, but you don’t want it in your everyday hair routine! Virtue takes pride in its product line, refusing to use such damaging ingredients.
The New Keratin is Your Keratin
Keratin harvested from human hair has an astounding property: it recognizes your hair as its own. As soon as you apply Virtue’s keratin-enhanced product, the keratin fuses with your strands, building more keratin for your locks.
Goodbye Frizzy Hair!
People everywhere struggle with frizzy hair–this is especially true if you live in a humid area. If you have been trying to get rid of your frizz for as long as you can remember, Virtue is about to become your go-to product line.
Able to reduce 67% of frizz after four applications and exposure to real-world conditions, Virtue is every frizzy-headed girl’s best friend. The product is able to smooth your hair, as well as increase shine and composure. Why cake your hair in other frizz-fighting products when you can simply stick to one, amazing, scientifically proven product line?
Recovery Shampoo and Conditioner
If you have damaged hair, Virtue’s Recovery Shampoo and Recovery Conditioner is certain to be the best choice for you. Able to repair your strands with each and every use, this reparative duo is perfect for anyone that has a lot of bleach or color damage.
- It gets rid of buildup. If you have been using store-shelf products, it is likely that you have caked your locks with buildup. In order to ensure your hair’s utmost health, the shampoo will dissolve this unnecessary buildup.
- It gives your hair the nutrients it needs. While it removes unwanted byproduct, Recovery Shampoo will then infuse necessary nutrients into your mane, leaving your hair with a beautiful sheen.
- It is color-safe. The formula is safe for colored hair, making it perfect for anyone that has damaged their hair after adding color.
- It moisturizes. Recovery Conditioner reverses damage with each use, providing a significant amount of moisture for soft, romantic locks.
- It reconstructs cuticles. If you have frayed cuticles or weak ends, Recovery Conditioner can help restore their natural beauty.
If your hair is not that damaged but you still need a little hair help, you can always pair one Recovery product with an alternate Virtue shampoo or conditioner.
Smooth Shampoo and Smooth Conditioner
Frizzy hair can be hard to manage, which is why it is always easiest to start in the shower. Early frizz reduction makes for faster, easier styling, and Virtue Smooth Shampoo and Smooth Conditioner can help.
- It calms while it cleanses. Smooth Shampoo is able to cleanse your hair while calming, unlike many other products that simply leave the hair frizzier than before.
- It de-frizzes each strand. Working on each individual strand, you will notice results after a single use. However, your results will continue to get better the more times that you use the product, so if you hope for more dramatic results after your first use, do not lose faith! Be sure to apply the product to your hair four to five times before fully assessing how well it works for you.
- It seals in moisture. By sealing in moisture, the shampoo and conditioner duo are able to keep unruly hair at bay.
- It’s perfect for thick hair. Finding products for thick, unmanageable hair can be difficult. Fortunately, Smooth Shampoo and Conditioner are great for it!
- It smooths and shines. For anyone with difficult, frizz-prone hair, smooth, shiny locks seem like a fever dream. With Virtue’s Smooth Shampoo and Conditioner, you will experience smoother, shinier hair after a single use.
- It’s color-safe. You should not have to risk your color to get rid of frizz, and with Virtue, you don’t have to.
- It locks out humidity. While sealing in moisture is a good thing, keeping humidity out is also a good thing. Smooth Conditioner will protect your hair from frizz-creating humidity.
For anyone that gets a little frizz but may have other hair needs, consider getting either just the shampoo or just the conditioner. Then, you can use it in lieu of another Virtue product formulated for your hair type.
Full Shampoo and Conditioner
Everyone loves having full, luxurious locks. Sadly, volumizing products tend not to build more volume with every use. If you want voluminous, shiny hair every day, Full Shampoo and Full Conditioner is a worthy investment.
- It plumps and lifts. The ultimate goal when it comes to volumizers is finding the right amount of plumping and lifting. Because volumizing shampoos and conditioners of the past were unable to create long-lasting results, Virtue’s Full Shampoo and Conditioner promises to add more volume with each application.
- It rids you of unneeded oils. Oily hair can get in the way of achieving the most amount of volume possible.
- It offers volume even to fine hair. No matter how flat or fine your mane may be, this shampoo and conditioner duo can help you get the volume you desire.
- It thickens hair. With every use, the conditioner will actually help thicken your hair. This makes it perfect for anyone with thin hair.
Combination hair types may only need shampoo or conditioner. If you have a combination hair type, speak with your hair-care professional about pairing the Full Shampoo or Full Conditioner with another Virtue product.
Polish Unfrizz Cream
If you need a quick fix for stubborn frizz, Polish Unfrizz Cream may be for you. This treatment cream is able to improve your hair’s texture immediately, making even the frizziest head of hair into a manageable mane.
- It conditions. By locking necessary moisture in and locking humidity out, this conditioning treatment is able to de-frizz quickly and effectively.
- It smooths. Frizzy hair usually needs to be smoothed in order to become manageable, and fortunately, this treatment smooths every time.
- You can leave it in. This is a leave-in treatment, making Polish Unfrizz Cream especially convenient for the girl-on-the-go.
- Like all Virtue products, it is color-safe. Some leave-in treatments strip hair color once washed, but this cream will not. In fact, it is quite color-friendly!
- It is great for straight or curly hair. Whether your hair is frizzy and straight or frizzy and curly, this cream can help rid you of your frizz woes.
If you have extremely frizzy hair, consider pairing this product with Smooth Shampoo and Conditioner.
Perfect Ending Split End Serum
Repairing split ends can be a daunting task, but Perfect Ending Split End Serum makes it easy! If you suffer from fraying ends, you will want to get your hands on this product.
- It repairs split ends. The Perfect Ending Split End Serum formula is able to repair split ends after one use, though its results will get better over time.
- It seals. Not only does this product repair your split ends’ appearance, but it also seals them.
- It protects from future frays. Because Perfect Ending Split End Serum is able to seal split ends, it is also able to protect from future fraying.
- It is color-safe. You do not have to worry about your hair color suffering. Your ends will remain as vibrant as the rest of your hair when you use this product.
- Anyone can use it. Anyone who has split ends will find this product useful. It will not harm any hair type, from ultra-fine to even the thickest hair.
If you struggle with split ends, you may want to use this product along with Recovery Shampoo and Conditioner.
Finale Shaping Spray
Some hairsprays feel too heavy, offer little flexibility or too much flexibility, and they leave unwanted buildup! Virtue’s Finale Shaping Spray will do a lot, but it certainly will not leave your hair feeling weighty, stuck, or dirty. If you are using an alternate hairspray, you may want to consider making the switch to Virtue.
- It is strong, but not heavy. Offering enough flexibility to be comfortable but enough strength to stay in place, Finale Shaping Spray is able to meet all hairstyle needs.
- It makes your hair shiny and healthy-looking. Not only does this hairspray offer to-the-touch hold, but it also makes your hair beautifully shiny.
- It has frizz-control. By blocking out humidity, Finale Shaping Spray will keep your frizz to a minimum.
- It protects hair from heat. This amazing spray even has heat protection, making it a great multipurpose hairspray.
- It will never strip color. Some hairsprays begin to strip color after regular use. Finale Shaping Spray is always color-safe.
Use this in lieu of washing with your favorite Virtue shampoo and conditioner.
One for All 6-in-1 Styler
Who doesn’t want a miracle styling cream? One for All 6-in-1 Styler is just that–a miracle styling cream. Leaving you with texturized, shiny, and strong hair, this styler is perfect for anyone that doesn’t want to use a lot of product.
- It strengthens. Strengthening your hair while keeping it styled, this styling cream will not leave hair-weakening buildup over time.
- It softens your hair. Your hair will feel softer after use, rather than greasy or tacky.
- It primes. This styling cream primes your hair, leaving it ready for heat or other products.
- It is hydrating. One for All 6-in-1 Styler actually hydrates your hair, leaving it stronger, softer, and healthier overall.
- It offers heat protection. Heat protection is important to keep your hair healthy. This styling cream has heat protection built in, making it ready to be blow-dried, curled, or flat-ironed.
- It is fully color-safe. Noticing a trend, yet? All Virtue products are color-friendly!
For best results, use this miracle styling cream with a Virtue shampoo and conditioner best-suited for your hair type.
Uplifted Volumizing Whip
Able to lift, expand, and make your hair look healthier and more lively, Uplifted Volumizing Whip is a fabulous product for hair that needs a little more definition.
- It’s weightless. A lovely, supple mousse, your hair will feel light and airy after you treat it with this product.
- It elevates. You will notice that your hair will look naturally fuller after using this whip, and couldn’t we all use a little more volume?
- It adds bounce. Everyone wants bouncy, lively hair. With Virtue’s Uplifted Volumizing Whip, your hair will have the sultry bounce you’ve always wanted.
- It hydrates. Hydration is important when you want your hair to look full and luxurious. The moisture that Uplifted Volumizing Whip will produce will leave your hair looking soft.
- It adds body and texture. The textured, full-bodied look is a classic that will always be popular. With this product, you can go from flat to va-va-voom in no time!
- It does not harm color. This should not be a surprise, since Virtue is a fully color-friendly line.
Remember to use this product with your favorite Virtue shampoo and conditioner.
Find Your Virtue
If Virtue’s hair technology has impressed you, speak with your stylist about assessing what Virtue products are right for you. If your hair is damaged, frizzy, or even if you just want some more volume, Virtue is the best choice for anyone that wants to provide the best possible care to their locks.